Lavage Clair et Net
Building a Website Tool to Maximize Lead Conversion in the Home-Service Industry
Role: Web Design/Developpment
Tools: Webflow, Google Analytics, Illustrator
Business Pain Points
Before implementing the website, Lavage Clair et Net relied primarily on door-to-door sales and client referrals for customer acquisition. While this created a strong offline conversion channel, the absence of a structured online conversion channel resulted in several key limitations:
- Low trust from business page visitors
- Poor local Search Engine visbility
- Weak conversion paths
- Weak market differentation
Objectives
- Transform passive online presence to an active conversion engine
- Capture and convert existing demand generated by offline and local discovery channels
- Align digital conversion logic with real-world sales workflows
- Provide a scalable foundation for future acquisition channels (SEO, ads)
Strategy
- Creating a frictionless UX through information hierarchy, service grouping logic and a solid CTA placement rational
- Maximizing online visibility through local keyword structure and page templates
- Signaling trustworthiness with social proof, local legitimacy signals, professional credibility, contact & accountability, transparency and subtle technicals like fast load times, responsiveness, HTTPS and accessibility.
UX Architecture
Technical Implementation
- Scalable and reusable structures/components
- Site performance considerations (images, simple layout, minimal script)
- Responsiveness across devices
Outcome
- An online funnel that redirects consumer traffic through facebook and an adapted local SEO structure capturing leads 24/7
- A centralized conversion channel to complement offline acquisition
- A system ready to support seasonal traffic spikes without structural changes
Reflections & Takeaways
Online Supports Offline
Over the course of this project, we've realised that offline growth still requires digital validation. In this era, online presence serves as a legitimacy check and even as professional credibility. Therefore deeming websites as even more important.
Online Supports Offline (In another way)
This project highlighted the importance of aligning digital strategy with real-world business operations, ensuring the website supports and doesn't replace existing acquisition workflows.