About

Four years into client work, I started Integral Studio out of a simple idea: a brand isn't decoration on top of a business — it's the first thing a customer judges, and often the only thing they remember. I help companies build an identity clear enough to compete on something other than price.

What I do

Brand identity and strategy. Packaging design. Web design and development in Webflow. Motion and audiovisual work. Most projects involve more than one of these — a packaging system needs a brand to sit inside, a website needs an identity to render.

How I work

Every project starts with the business behind it, not the visuals. I want to understand who the customer is, what the company actually sells, and where the friction lives before a single design decision gets made. Good design that solves the wrong problem isn't worth shipping.

Background

I graduated from Dawson College's graphic design program and am now studying Business Technology Management at Concordia — the goal being to build the operational and strategic foundation to grow Integral into a full studio. I work in English, French, Spanish, and Italian, which has opened doors with clients across markets.